If you love animals and you also have time to scroll down the Facebook a few hours a day, then you’re one heck of a lucky person. Mark Zuckerberg’s platform is full of animals related content, but why it wouldn’t be since nothing brings a smile easier than a bunch of fluffy kittens or some puppies that are hardly trying to keep their balance. However, when it comes to wild animals, things narrow down as it is pretty hard to find some quality wildlife related content on social media.
That having said, when I came upon an extremely catchy article about a bunch of lions that were unhindered crossing a road in South Africa, I decided to investigate it straight away. ‘Drivers get stuck in traffic jam because lions wanted to take a stroll on the street,’ was the name of the article and Majestic Animals was the page responsible for it. The next moment I put them under the loop and I was gladly surprised to see that a pretty small community – 1,2 million followers or so, back then – comes to grips with the Internet’s titans in terms of wildlife articles.
Even though, my surprise was even bigger when I found out this page was actually among the biggest attractions on Facebook. Actually pretty small, Majestic Animals received more than 25 million likes, comments or shares within a month, far more than giants like Bored Panda, The New York Times or BuzzFeed. And apparently they’ve done it without raising outside funding, unlikely Facebook’s powerhouses. With only 10 employees, this media brand proves that the low operating costs and their rising popularity is actually the secret of success.
Using a squeefully sweet but educational tone, Majestic Animals is trying to inform people about the importance of wildlife conservation and its protection. Even sometimes they have a quite hilarious approach, the small, yet so talented and devoted team there underlines the importance wild animals have on our planet. That’s why stories like ‘Rescued kangaroo can’t stop hugging the volunteers who saved her life‘ or ‘Alaskan man wakes up to find adorable lynx family playing on his porch ‘enjoyed such a huge popularity on Facebook.
“People tend to forget about the importance of the wildlife on planet Earth,” explained Didu, a member of the team. “So we use this approach to remind people, especially youngsters that is our duty to protect and respect this majestic creatures. Our stories are mostly about wild cats, especially lions, but ‘majestic’ actually defines each and every animal on Earth.”