Oh, laughing babies… They’re simply irresistible. A lot like sugar, if you ask me. So of course Coca Cola’s going to make a sugary ad featuring smiling babies. Sugar and babies, it just seems right. The commercial revolves around the idea that laughing is the first thing we ever learn to do – before we learn to crawl, walk or talk. But as we grow older, we tend to smile less and less. The ad is a success because how can you not melt at the sight of a baby smiling and giggling for no apparent reason? You just can’t.