What makes someone beautiful? More important, can we choose to be beautiful? Dove, a personal care brand, recently launched a new ad that explores what would happen if women from different locations all around the world were asked to choose to enter a building through one of two doors, one reading “Beautiful,” and another reading “Average.” The commercial is meant to prove that beauty is a choice everybody can make Women from San Francisco, Shanghai, Delhi, London, Sao Paulo took part in the experiment. Watch the video below to see their reactions. What door would you have chosen?