Appearance is a big part of our lives. We tend to judge other people right away based on it even if we don’t know the first thing about them. In fact, it takes less than 10 seconds to build a prejudice solely based on the way someone looks. Coca-Cola wanted to find out what would happen if people were given the chance to meet without actually seeing each other. Six strangers were invited to get to know each other in the dark. See what they discovered and how it changed the way they see the world. Everybody should see this!